My goal with this project was to reimagine the the advertising and branding for Creative Technology and Design's master's program. Working closely with communications director Michael Kwolek, I followed ATLAS branding guidelines to create photo-forward, vibrant materials for the CTD master's program.

I created a wide variety of materials to promote the program, focusing on strong, colorful photography meant to capture the eye of incoming students.

I created a number of ads for Reddit and other social media platforms. Through previous analytics, it was determined that ads with strong photography elements performed the best. Ads were designed to feature strong photography elements, showcasing student life in a visually striking manner.

Slides were created to advertise upcoming info sessions across campus, staying true to ATLAS' branding guidelines. I opted for bright, eye catching colors to catch viewers attention and differentiate ATLAS from other events advertised on campus screens.

I created postcard brochures that could be handed out to students at tabling events, as well as given to students visiting the ATLAS Institute. After many iterations, I ultimately decided on a photo forward design. I utilized photography from student events to show a snippet of ATLAS' student life through our brochures.

This project followed strict brand guidelines laid out by both the ATLAS Institute and the broader university. I also used past data gathered from our communications team to inform the design direction of ATLAS' master's branding, particularly focusing on student life and photography to communicate the programs goals.