ATLAS requested yearly holiday cards to send out to investors and community members alike. The focus of these cards was to create cute, vibrant warm wishes. ATLAS' creative energy and fun vibe were the focus of these designs. Each combines elements of classic holiday card design with nods to technology. These cards were ultimately printed out as postcards and mailed out to the ATLAS community.

Colors were chosen to be bright, vibrant and saturated. The primary typeface communicates a traditional holiday feel, while the secondary typeface harkens back to ATLAS branding.  I focused on making cards feel illustrative and organic. We explored a number of concepts for holiday cards.

Our first card focused on geometric shape and composition. Intending to translate the minimalistic foundations of ATLAS branding, this card focused on grid based layouts.

With the polar bear card, I created hand drawn illustrations to feature in the card. The main polar bear character is intended to be relatable to students. Motion and flow were key to the layout of these cards.

2023's design focused on the technology side of ATLAS. Blue was chosen as an accent color to reference blue LEDs. The bird itself wears a VR headset, reference to ATLAS' programs surrounding VR gaming and game development.  

ATLAS printed 400 copies of these cards, distributed via mail over a 2 year period. Cards were also collected by staff and students. The designs were well received by the ATLAS community. Through the process of creating these cards, I utlized skills in branding, combining core ATLAS branding with Christmas cheer.