ATLAS slides are projected across the ATLAS building, displaying upcoming ATLAS events, club meetings, and other ATLAS relevant promotions. Screens are located on both the exterior and interior of the building. Hundreds of students pass through both the exterior and interior of the building daily.

The ATLAS team sought to capture the unique design styles of each advertisement. If events and clubs had their own branding system, we replicated them. Otherwise, ATLAS' branding system was used as a base to create slides.

I followed ATLAS brand guidelines, utilizing ATLAS' key typeface, Neue Haas Grotesk, as well as ATLAS' secondary typeface Suisse Int'l Mono. Colors were chosen from the ATLAS rainbow color array, paired with pure black and white. For marketing material directly tied to ATLAS, maintaining a distinct brand identity was essential.

To accompany slides displayed on screens, I created  Instagram stories. These stories helped events reach wider audiences outside of the college community.

A wide variety of slide designs were created depending on the advertisement and length of time the slide would remain on the screen. I worked closely with ATLAS' communications team to plan upcoming event slides.

Many slides serviced broader goals for the ATLAS department; driving eyes to ATLAS' socials, advertising academic programs and spotlighting upcoming courses.  

Slides were be maintained and updated weekly depending on ATLAS marketing needs. TV's were focused in high foot traffic areas, including the exterior of the building and the interior cafe.  

The slides program increased engagement in events and clubs associated with ATLAS. Additionally, slides served as important wayfinding indicators during major events, such as ATLAS Expo and graduation events.

I worked on the initial design system for ATLAS' slides. I created and maintained slides for 2 years with the program. ATLAS' slide programming continues to this day.